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A Greener Galaxy: Making the Shopping Experience More Sustainable

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Photo: Samsung

Each time a Galaxy product is released, countless consumers, after watching review after review, make their way to Samsung’s retail stores to experience the company’s latest innovations for themselves.

As soon as they walk through the doors, they’re greeted with a smile and offered a chance to test out the new devices’ impressive features. The entire shopping experience is simple and seamless. And now, thanks to the tireless efforts of Samsung’s retail team, it’s more environmentally conscious than ever.

Read on to find out how the team completely reimagined the retail experience, rethinking everything from product kits and uniforms to packaging and furniture, to make Samsung stores more sustainable.

Photo: From left to right: Ryoung Hur, Soohwan Chi, Yeonjin Kang, Leo Lee, Samsung Electronics’ Retail Team under the Mobile Communications Business / Samsung

Multipurpose Merchandising

There are currently more than 3,000 Samsung retail stores worldwide, and each one acts as the face of the brand. Each allows customers to interact with Samsung and experience a wide range of innovations firsthand. Now, when customers enter a store, they’ll see products promoted with merchandising that’s reflective of the company’s green values.

GIF: Samsung

One of the first aspects of the shopping experience that the team revamped was the visual merchandising (VMD) kits that showcase new Samsung products. Whereas previously, each product featured a custom merchandising kit that was discarded after use, now, product merchandising is modular and designed to swap easily in and out.

“From the planning stage, we tried to make the VMD kits like building blocks that could be easily assembled and disassembled,” said Leo Lee, a member of the retail marketing team. “We wanted to make some parts replaceable and others reusable. This helps the environment because it allows kits to be reused several times, and it makes it easier to install them in stores around the world.”

Photo: Ryoung Hur presents the Galaxy S20’s modular visual merchandising (VMD) kit / Samsung

In addition to reducing waste, the modular kits are created utilizing plastic recycled from bottles and CDs. “Let’s say we used 100 tons of plastic to create a particular kit before,” said Lee’s colleague on the retail marketing team, Ryoung Hur. “Making this change allowed us to reduce that amount to 70 tons. Going forward, we plan to continue increasing our use of recycled plastic, and reducing our reliance on new plastic.”

There were, however, a number of challenges that the team needed to overcome to ensure that the recycled plastic wouldn’t compromise the quality of the kits. Not only can recycled plastic increase the rate of defects in the manufacturing process, it can also make it difficult to produce pure white materials. The team overcame those challenges, Hur explained, through continuous investment and tireless efforts.

Photo: Samsung

With an eye toward the future, the team designed the new, environmentally conscious VMD kits to be compatible with a variety of modern innovations, including NFC chips. As Yeonjin Kang, a member of the VMD team, explained, “We developed solutions that combine environmentally conscious materials with digital elements, and we’ve worked with various brands to produce them. We’re constantly receiving inquiries regarding these types of kits, and the feedback we’ve received has been nothing but positive.”

Environmentally Conscious Clothing

You may have come across clothing or fabrics whose tags attest that they’ve been made using organic cotton, or cotton grown without the aid of any form of chemical treatment, such as herbicides, pesticides or chemical fertilizers. The environmental benefits of using organic cotton are considerable, as studies suggest that compared to general cotton production, organic utilizes 90 percent less freshwater and 60 percent less electricity, and can help reduce cotton’s impact on global warming by as much as 46 percent.

Photo: Samsung store employees’ uniforms are made from organic cotton and come packaged in environmentally conscious materials / Samsung

Recently, Samsung Electronics switched to using organic cotton for all official clothing. “If you think about it, with our retail uniforms and the promotional T-shirts that global staff wear for new product launches, we produce a lot of clothing,” said Kang. “Because these T-shirts need to be mass produced and are frequently replaced, we chose to make the switch to organic cotton to help minimize their environmental impact. Because we handled the entire process – from selecting materials to design and production – we were able to make this shift in a cost-effective manner.”

“We visited manufacturing site and inspected each part of the process,” Kang continued. “We also plan to change our clothing’s packaging to polybags, which are manufactured from materials recycled from abandoned LDPE (low-density polyethylene), and we’re constantly working with manufacturers to explore ways to make this aspect of our operations more environmentally conscious.”

Prioritizing Recycling From the Production Stage

Because products packaged using excessive amounts of materials can make sorting and recycling difficult, Samsung’s retail team incorporated a variety of enhancements that make recycling its packaging nice and simple.

Photo: (Top) Soohwan Chi (Bottom) Samples of Samsung’s old (left) and new, environmentally conscious retail packaging (right) / Samsung

As Soohwan Chi, from Samsung’s retail design team, explained, “To make recycling easier, we replaced elements like vinyl and Styrofoam with recyclable paper. We also switched to printing with soy ink, which can help simplify recycling even further.”

“Encouraging this kind of thoughtful approach to manufacturing,” Hur added, “is just as important as emphasizing thoughtful disposal. It can only be achieved,” he continued, “when each and every element of the manufacturing process has been carefully considered.”

“For example, to make our VMD kits easier to install and recycle, we minimized the use of glues, screws and tape, and developed an easy-to-apply hook mechanism,” said Hur. “We also simplified their aesthetic elements to prevent chemical paints from disrupting the sorting process when the kits are recycled.”

Connecting with Consumers on an Important Cause

The need to go green – to take steps to protect the environment from the effects of global warming – has never been greater. Thankfully, it seems with each passing day, more people – millennials in particular – are realizing the importance of sustainable efforts, and are showing greater interest in how products are made and how they impact the environment.

Samsung’s retail team takes that interest as inspiration to continue to explore new ways to emphasize the importance of going green. “Because I work in our retail stores, I’m constantly thinking about what messages to deliver to our customers,” said Lee. “Developing a retail experience that both reflects Samsung’s standards of excellence and is conscious of the environment allows us to communicate just how important sustainability is to our company.”

Photo: Samsung

Because there’s no single solution for going green, the team is committed to trying anything that can help. It’s a step-by-step process, the team explained, that’s paying dividends for the environment, and ensuring that visitors to Samsung stores enjoy the best possible experience.

Source: Samsung Newsroom

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Business

Samsung Presents Its Latest Digital Signage Innovations at Visual Experience Showcase 2020

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Photo: Samsung

Samsung Electronics is today inviting all customers, partners, and fans of Samsung digital signage to explore all the latest visual display solutions and innovations that help businesses to realize their full potential.

As a leader in the digital signage market for the last 11 consecutive years,1 Samsung is leading the way in enabling businesses to achieve transformation in response to major global shifts. The Visual Experience event showcases the latest innovations from Samsung’s visual display business, highlighting the ideal solution for any business in industries.

Photo: Samsung

“Samsung’s Visual Experience Showcase will present how we can continue to empower customers and partners to navigate the world through disruptions and dynamic changes,” said Jong-Hee Han, President of Visual Display Business, Samsung Electronics. “We are excited to bring our full portfolio to life like never before and we look forward to continuing our mission in transforming the way we work and live through visual display technology.”

The experience allows visitors to view and learn more about various solutions across different virtual zones. The centerpiece of Samsung VX is The Wall, a groundbreaking modular LED display that is now available in a wider variety of pixel pitches and specifications. For educational use, Samsung Flip showcases the possibilities of interactive learning. ‘Webex on Flip’, powered by Cisco’s video conference solution, also provides a more effective collaboration solution, enabling a 2-way whiteboard writing experience for users across multiple locations. Visitors can also explore QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology for any business setting from retail, corporate to outdoors.

To join the experience and learn more, please visit this LINK.

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Motorola Software Supports Coronavirus Patient Recovery in Brazil

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Photo: Motorola

As coronavirus continues to impact communities around the world, many healthcare professionals seek innovative ways to care for those infected. When patients do recover enough from COVID-19 to be discharged from the hospital, they often face a long and challenging road to wellness. Dealing with lingering symptoms, uncertainty about future immunity, and wildly disparate living situations, recovering patients need ways to be monitored and supported. Custom-designed technology can help.

To assist in the recovery phase of coronavirus, Motorola teams quickly developed a software solution to monitor COVID-19 patients after they leave the Unicamp Hospital de Clínicas in Campinas, Brazil.

Upon discharge from the hospital, the patient receives a card with a QR Code and the registration number of the doctor responsible for the remote monitoring. When scanned, the code opens a customized browser in the patient’s smartphone—meaning no special app needs to be installed.

For 14 days, the patient will answer five simple questions about their state of health, recording symptoms and biometrics such as temperature, amount of coughing, tiredness, and shortness of breath during the previous 24 hours. After the patient completes the questionnaire, their information is logged into the hospital system. If any coronavirus symptoms are detected or if there are any concerns, the data is sent directly to the doctors, who will get in touch with the patient for further instructions.

“Since this is a new disease, many people feel insecure about the possibility of their condition getting worse,” said Plínio Trabasso, the epidemiologist responsible for the COVID-19 monitoring system at the Unicamp HC. “Therefore, having a doctor monitor their progress – even at a distance – and having an open channel to the hospital without the patient having to leave home increases their feeling and their degree of safety.”

Motorola COVID-19 patient recovery software

The measure offers the patient greater convenience and helps promote social isolation to reduce the potential for contagion in the community.

Since the implementation of the solution, monitoring has become faster and more efficient. Before deploying the new software, a hospital attendant had to call each one of the patients every day to ask the basic questions and then send responses along to the doctor. Now, the doctor receives their patients’ questionnaires in real time and hospital attendants do not need to contact patients daily.

“As soon as the solution is fully implemented and working perfectly, it may be extended to other public hospitals and may even be used to monitor patients with different diseases,” said Edilson Silva, Software Development manager in Motorola’s “Dogfooding” team.

Edilson’s team is responsible for testing Motorola’s innovations amongst employee and volunteer populations—getting real-world feedback to inform their work. They are skilled at iterating and customizing new solutions to meet customer needs. The Dogfooding team’s approach to problem solving is readily applicable to the complex and ever-evolving challenges of the COVID-19 pandemic.

Motorola’s solution to monitoring recovering COVID-19 patients at home is just one example of how the company is responding to global needs during the coronavirus pandemic. While this donation is only in use in Brazil, the software will continue to be evaluated, improved, and hopefully implemented in other public hospitals to support the efforts of healthcare providers.

Source: Motorola Blog

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GERMAN COURT FINDS IN FAVOR OF LG ELECTRONICS IN IP SUIT AGAINST BEKO, GRUNDIG

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Photo: LG

LG Electronics Inc. (LG) has prevailed in a decision by the the Munich (Ger.) District Court I ruling that Turkish-based home appliance companies Beko Deutschland GmbH and Grundig Intermedia GmbH had infringed LG’s patent. The lawsuits centered on the unlicensed implementation of LG’s freezer door-ice making technology.

LG will now seek an injunction on the sale of infringing refrigerators produced by Ar-çelik A.Ş. in Turkey and imported and sold by Beko and Grundig. LG’s freezer door-ice making technology was originally developed by LG for its Side-by-Side refrigerator models and is included in a portfolio of more than 400 patents specifically relating to door-ice making technology.

Photo: LG

“LG Electronics is pleased with the court’s decision that Turkish companies should not be allowed to continue using technology developed by many LG engineers over thousands of hours without due compensation,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “On behalf of innovators and creators world over, LG will continue to challenge the practice of intellectual property theft by companies that believe they can benefit from the hard work of others.”

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