Business
SIX-TIME FORMULA ONE™ WORLD CHAMPION LEWIS HAMILTON NAMED LG SIGNATURE BRAND AMBASSADOR
Legendary Sports Figure Embodies the Technology and Dedication to Quality,
Both Key to the Success of LG SIGNATURE’s Advanced Home Solutions
LG Electronics (LG) announced that Six-Time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.”
In the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field and how LG SIGNATURE embodies his lifestyle. The collaboration celebrates the elegance and joy of living a good life, with Hamilton and LG SIGNATURE demonstrating that being at the top of one’s game takes hard work and effort.
As a man of many talents with an eye for detail and design, Hamilton is the epitome of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.
“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”
“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”
LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products.
-
Fun & Entertainment6 months ago
Best 7 Bingo Apps For Android You Can Try Right Now
-
Tips and Tricks4 months ago
How To Delete A Page In Google Docs: 5 Proven Methods
-
Tech4 months ago
How To Connect PS4 Controller To Phone: Simple And Quick Fixes
-
Tips and Tricks3 months ago
How To Screenshot On Android: 5 Methods That Will Surely Work
-
compare3 months ago
Best Weather Apps For Android: Top 5 Choices (With Pros & Cons)
-
Tips and Tricks3 months ago
How To Change Name On Instagram: 2 Quick & Easy Solutions
-
Tech3 months ago
PS5 Backwards Compatibility: Full & Easy To Understand Guide
-
Cool gadget2 months ago
Why Does My Chromebook Keep Turning Off: 7 Issues & Fixes