Global technology brand HONOR today launched the HONOR View40 and outlined its new brand strategy as it kicks off the year as a fully independent company. During a livestreamed event, George Zhao, CEO of HONOR Device Co., Ltd unveiled a slate of new products for 2021, including the HONOR View40 smartphone, which boasts superior technology and an advanced display to delight the senses. The occasion also saw the unveiling of HONOR’s new slogan, “Go Beyond”, which describes the company’s ambition to become a global iconic tech brand by offering innovative, high-quality products with proven reliability.
HONOR Introduces New Brand Strategy for 2021
“We are so grateful for the long-standing support of our loyal consumers and partners who have been by our side over the last seven years. Our customers are our number one priority, and as we embark on this exciting new chapter, we are dedicated to going above and beyond to create a new intelligent world for everyone around the globe,” said George Zhao.
To achieve its brand mission and satisfy the evolving needs of its customers, HONOR introduced its refreshed brand strategy. By focusing on three key pillars: All Scenarios, All Channels and All People, while continuing to embrace its “1+8+N” product strategy, HONOR will strive to create a new intelligent world for everyone.
An Unwavering Focus on Innovation, Quality and Service
HONOR’s commitment to innovation and R&D is unwavering. Its current workforce includes almost 8,000 employees who will cover the entire spectrum of end-to-end operations, including over 50% R&D staff. With five R&D centers and over 100 innovation labs worldwide, HONOR is committed to developing powerful technology that empowers people to become a better version of themselves.
Based on global consumer needs, HONOR has the flexibility and independence to choose the best solutions for its global supply chain. HONOR has already confirmed partnerships with leading suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK hynix, and Sony.
With a laser focus on quality, each product developed by HONOR goes through a stringent quality-control process to ensure its safety and reliability, passing over 400 different examinations and receiving 20 global certifications before going on-sale. Providing fast and effective support for its users is equally important, with over 3,000 service centers and 43 call centers across 82 countries and regions, HONOR’s after-sales service team will continue to work closely with leading service providers all over the world.
Award Winning Product Line-Up and E-Commerce Success Fuels Future Growth Plans
Testament to its success, HONOR’s latest line-up of IoT products received a raft of awards and accolades at CES 2021. The all-new HONOR Band 6 was crowned a “Best of CES 2021” product by media such as Android Authority, Phandroid, PocketNow, and Tech Advisor, while the upgraded HONOR MagicBook Pro won “Best of CES 2021” from Android Headlines, Newsweek, and Ubergizmo. In addition to its award-winning products, HONOR’s sales channels continue to go from strength to strength. From 2018 to 2020, HONOR has become the number one online smartphone brand in China. This achievement fuels HONOR’s ambitious plans to expand into more offline markets around the world in 2021 and beyond.
HONOR View40: Latest Smartphone Launch Delights the Senses with Advanced Display & Powerful Hardware
Making its debut at HONOR’s “Sense the Future” online event, the all-new HONOR View40 has been designed to delight the senses, delivering a stunning visual experience thanks to its advanced display technology. The waterfall curved 2676 x 1236-pixel 6.72-inch display is a 10-bit (8+2-bit) OLED screen, which gives it the ability to display over 1 billion colors. This allows it to cover the entire DCI-P3 color space, giving the HONOR View40 professional-level color accuracy. The HONOR View40 screen supports a 120Hz refresh rate and up to 300Hz touch response, making viewing and using the display an incredibly smooth experience. In addition, HDR10 support offers rich colors and details every time.
Powering the HONOR View40 is the MediaTek Dimensity 1000+ SoC. Building on the powerful chipset, the HONOR View40 is equipped with GPU Turbo X and Hunter Boost optimizations to further improve gaming performance.
Packed with a 4000mAh battery, the HONOR View40 supports incredibly fast 66W SuperCharge. It takes just 15 minutes to charge up to 60 percent capacity, and just 35 minutes to fully charge the HONOR View40. The device also supports 50W wireless charging, allowing users to achieve 50 percent charge in just 30 minutes without any cables.
When it comes to photography, a 50MP RYYB sensor (1/1.56-inch) powers the main camera system on the HONOR View40, offering incredibly detailed photos and great low-light performance, as well as amazing 4K videos. Further boosting performance, 5G connectivity offers fast data transfers and lag-free gameplay when using a supporting network provider.
HONOR MagicBook Series Gets a Boost with Powerful New Processors
HONOR also introduced two new upgrades to the HONOR MagicBook Series, with the all-new new HONOR MagicBook 14 and HONOR MagicBook 15. Featuring the latest 11th Gen Intel® Core™ i7-1165G7 processor and NVIDIA® GeForce® MX450 discrete graphics, the new models offer a powerful user experience. Compared to the previous generation, overall performance is up by 49 percent, with a maximum frequency of 4.7GHz. In addition, the HONOR MagicBook 14 and 15 are both equipped with Wi-Fi 6 and a 2X2 MIMO dual antenna design, enabling wireless transfer speeds of up to 2400Mbps, approximately 2.7 times the speed of Wi-Fi 5.
The brand-new HONOR MagicBook 14 and 15 boast sleek and lightweight designs. The HONOR MagicBook 14 weighs just 1.38kg and is only 15.9mm thin, easily fitting in most bags and allowing users to enjoy ultimate portability and unparalleled performance on the go. The 1980 x 1080-pixel fully-laminated screen reduces the reflection of light off the LCD panel, creating an immersive and true-to-life display even under direct sunlight.
Pricing and Availability
The HONOR View40 will go on sale in mainland China from Jan 22. It is equipped with 8GB RAM, and has storage variants of 128GB and 256GB, priced at RMB 3599 and RMB 3999, respectively.
Best 7 Bingo Apps For Android You Can Try Right Now
Can You Play iMessage Games On Android: Complete 5-Steps Guide
Sims 4 Packs Ranked: Which Expansions Are The Best
Why Are People Putting Numbers On Their Snapchat Stories?
How Long Does It Take To Charge A PS5 Controller [Full Guide]
SolarMovie Alternatives: Best Ways to Watch Online Movies For Free
For many, watching SolarMovie was the go-to way to watch online movies for free. Regardless if you are doing it...
Best TheWatchSeries Alternatives: How to Watch Shows Online
Regardless of who you are, there are few things more appealing than nesting into your couch, bed, or bean-bag and...
How to install VXP watch face on any Mediatek smartwatch
Smartwatches are increasingly getting popular in different countries across various age groups. Moreover, many thanks need to be accorded to...
How to share SkyBell HD access with other people
So actually you have bought the SkyBell HD video doorbell, and now you want to make it visible with other...
Elephone S7 Review – Best Galaxy S7 Edge clone
At this moment China has huge number of different smartphone companies, and one of them is definitely Elephone. Which is...
H96 PRO Plus Review – cheapest Amlogic S912 Android box
Yes, you heard right because this Android TV box is the cheapest one with Octa-core ARM Cortex-A53 CPU Amlogic S912....
How to trick Google Play Store with Xiaomi Mi Box Mini allowing All Apps
If you have followed my guide to install the Google Play Store on Xiaomi Mi Box Mini. It is possible...
Cool gadget6 months ago
How To Reboot Roomba: Complete Guide For All Models (2023)
Tips and Tricks6 months ago
How To Retrieve Deleted Emails Gmail: Complete Guide (2023)
Gadgets6 months ago
Keyboard For Samsung Tablet: 5 Best Choices (With Comparison)
Business6 months ago
Blocking Someone On LinkedIn: Complete FAQ In 2023
Gadgets6 months ago
Garmin Fenix 7: How To Pick Right One For Your Needs [Guide]
Gadgets6 months ago
Reset Fire Stick Without Remote: 4 Best Solutions How To Do It
Smartwatches6 months ago
Samsung Watch Not Charging: 6 Possible Causes (With Solutions)
Phones6 months ago
Google Pixel 3A: Full Specifications, Review, And History