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Cubot King Kong [REVIEW]

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Cubot King Kong, big name for a seemingly mediocre smartphone. It packs a Mediatek’s quad core MTK6580, 2GB of RAM and a five inch screen with the resolution of 1280*720. It’s specs say “regular smartphone” but the Cubot’s King Kong stands out because of something else – durability and looks.

Buttons and build quality

What’s the first thing you notice when you pick up this smartphone? It’s build and weight. In an ocean of thin and fragile combinations of aluminum and glass, phones like the King Kong stand out because of their build. Everything except the screen is hard matte plastic, the phone weighs in at almost a quarter of a kilogram and it’s thickness goes over a centimetr. Only on the outside, this phone has twenty one screws, two of which you need to unscrew in order to reach the microSD and SIM slots. On the back of the phone, Cubot did the extra work and put textured pads to prevent the phone slipping out of hand. On the top of the phone is a little rubber cover under which are both the headphone jack and a micro USB port. Those ports are covered as a part of the phone’s waterproofing, but I only see a weak point that’ll break with use.

Phone doesn’t have any software buttons because Cubot decided to put three capacitive buttons right below the screen. Those are the classic assortment of back, home and task switch. Those buttons have proven to be responsive, but they are positioned way too close to the screen. Because of that, I often accidentally touched the screen even though I wanted to touch one of the three buttons. Even more peculiar, the sensitive center of those buttons is located a bit below the printed icons, so when you press them, always aim a bit below the icon.

The phone also has physical buttons for volume control and power. Those physical buttons have a pretty gummy feel and don’t have any defined click to them. It’s probably because of the IP68 waterproofing this phone was classified for, so I won’t rag on it too hard. Despite the gummy click, those buttons too are responsive and they are positioned in a way you can’t misclick them.

Android system

King Kong comes with Android 7.0, and it’s security patch is from November 5th, 2017 which is fairly good since it isn’t vulnerable to any of the common exploits. Still, the software on this phone has a lot of minor bugs and inconveniences. For example, a lot of the elements in the system take the design (and other things too, probably) from older Android versions going back to Gingerbread! Music player, file manager, stock web browser and the camera all use elements from their older Android counterparts. That leads to a very inconsistent UI and makes the phone look very cheap. Also, when you start the camera by double pressing the power button and going into the gallery, it sometimes crashes. In that case, you need to unlock the screen in order to use the camera again.

You want over the air updates for your phone? That’ll happen if Cubot releases an update, and if the OTA application manages to connect to the internet. That’s not the end of it’s problems, in the status bar there’s a 3G icon that never goes away regardless of your mobile data settings. Also, there are two mobile data toggle icons in the quick toggles. Redundancy maybe? These are all minor mistakes which don’t affect the usage but show the lack of care from Cubot. Still, everything mission critical is still there and if you ignore these minor mishaps, this phone shouldn’t cause you problems. Also, it’s nice to know that the phone’s bootloader is easy to unlock. Allow bootloader unlocking in developer options and unlock it over fastboot. Easy peasy!

Connectivity

When it comes to connectivity, this smartphone turns no heads. It supports WiFi b/g/n which means no upper band for those using 5GHz at home or work. Bluetooth version is also stuck on 4, which is kinda old. Version 4 of that protocol dates back to 2010. 2G GSM is there, of course. 3G WCDMA is also there. 4G? Oh, where did that 4G go now? Truth is, my readers, 4G support is simply not there.

For a phone announced in 2017, that’s a very weird decision by Cubot. 4G has better single base station coverage when compared to 3G, it also has faster speeds and better security. On 3G, this phone doesn’t even reach a megabyte per second which is absurdly bad for today’s standards. Of course, since I don’t have a personal base station I can’t test the maximum speed of this phone’s network hardware so take these results with a grain of salt. Still, the lack of 4G connectivity is really bad given the low price of 4G equipment today.

Battery

Battery life on a single charge should be the strong point of this device. King Kong packs a 4.4Ah battery, but how does that reflect battery life with regular usage? I downloaded a few popular games and played them for a considerable amount of time. Some of those games include Crossy Road, Candy Crush Saga, Smash Hit, Subway Surf and more. After two hours of constant gameplay, the battery level fell only 10%.

The phone lasted for the whole next day. Considering I disconnected it from the charger around 10AM and it lasted up to 4AM next day, I’d say the battery is radical. Keep in mind the price of this phone, though. For about a hundred bucks, you get a rugged phone that lasts for over two days of normal usage. Of course, the size of it’s battery poses a little charging problem. With a 2.1A charger (which is 1.1A stronger than the charger which comes with King Kong), the phone charged up around 80% in 6 hours. This is unfortunately normal since the phone can only pull maximum of half an amp, which is way too little for such a big battery. Looks like that’s where the price cuts occured.

Benchmarks and real life performance

The phone’s performance is just like the phone itself – average. All the games I’ve played on it ran at about 30 frames per second average. There were a lot of microstuttering so the framerate jumped around a lot. Of course, all those games were playable and this phone was never marketed towards gamers so it can be forgiven.

General UX was fine, task switching was fast and I had no problems with background applications getting killed. Only thing that caused performance problems was the Chrome web browser which loved to freeze for a second and then spring back to life while also being very slow to load and render websites too. I believe it’s the Chrome itself that’s at fault here since the device generally feels pretty zippy. I’ve also done synthetic benchmarks – on Antutu it scored 20764 points, on Geekbench it got 419 points for CPU single core, 1187 points for CPU multi core and 780 for compute.

Photography and video recording

Cameras on this phone are a long story. I first have to note that the phone doesn’t actually shoot at 13 and 8 megapixels, which are the advertised resolutions of it’s cameras. The software actually extrapolates the raw images to those resolutions, but that doesn’t make the photos look better. Actual sensor resolutions are 8 and 5 megapixels, which really isn’t that bad. Today’s phones sport cameras which go over 20 megapixels but nobody stops to think if we actually need such resolutions for Instagram and Facebook.

Of course, Cubot wanted to make this camera as impressive as possible, so they cranked up the sharpening to eleven. Because of this, photos may look a bit sharper, but it actually kills the details and makes the photos a lot worse when zoomed in.

Still, the King Kong reproduces colours and contrast pretty good. For such a phone, the colors are great and the white balance is often on point. Night time sensitivity is also pretty fair, but there is visible noise. This phone also shoots HDR which, when turned on, shoots two photos with different exposures and combines them. I tried it out, but I wasn’t really satisfied with the results. The difference with and without HDR is minor and sometimes not even noticable.

Both cameras have the FOV at around 60 degrees which is right about the average today. Video is a whole different story. Phone shoots in Full HD, but there’s one problem which is instantly noticable – the jelly effect. It’s most noticable with fast phone movement and shaky hands. This problem is caused by the phone’s rolling shutter being too slow to record the whole frame before the phone moves. Of course, the video is also massacred with sharpening, which doesn’t help the already below average quality.

Weirdly enough, this phone has electronic image stabilization! In the search for a better video quality, I turned it on but it only got worse. Not only did the FOV get reduced, the image is getting even more bent out of shape as the phone’s software tries to stabilize it. In the end, it’s better to turn off the EIS because then, at least you have a bigger field of view.

Fun fact, the camera API of this phone supports the dumping of RAW bayer files directly from the image sensor so RAW support is technically possible. Still, I don’t believe Cubot will ever add this feature officially.

Speakers and the headphone jack

Audiophiles, please close the tab. Now we’ll go through the sound characteristics of this phone. I’d first like to note that there’s no problems with the speaker. The earphone is pretty loud and has a nice sound, the voices are deep and very intelligible. The back speaker used for multimedia is also pretty loud without any distortion on the highest volume.

It’s sound is very nicely colored with middle frequencies, there’s not much of the deep end because it is a phone speaker, but there aren’t too many highs either so it’s not grating to listen to. I was pleasantly surprised with the speaker… Headphone jack, on the other hand… My oh my… At the highest volume there’s some distortion in the low end which is also a bit less loud compared to my DAC which I usually use for music. It’s nothing unlistenable, but there are a lot better options out there.

I’d love to test the frequency response and other things, but the headphone jack caused me a lot of headache. From the two pairs of headphones and four different cables, it only worked on one and after connecting them to the phone, I heard weird digital buzzing that went away after a few seconds. Even on those headphones, the contact was still imperfect and they managed to disconnect themselves multiple times. Maybe this is just one of the thousand King Kongs that has this issue, but I’m just putting this out there.

Screen

There’s not much to be said about this phone’s screen. IPS panel with the rezolution of 1280*720, colors are vivid but you can see that they’re inaccurate. You really notice that when you look at the reds, they just look off sometimes. Of course, this is a budget smartphone and not a professional device for developing digital photos so it can be forgiven. I believe that the most users will like the vivid colors, and the screen’s also fairly bright during the day so that’s another plus.

Only problem is that the screen has a very slight burn in. If we leave the same image to stay on the screen for 20 minutes, it’ll stay slightly burned in for the next minute or so. Weird, seeing as this isn’t an OLED panel… Someone may comment on the screen’s low resolution, but I have to say that there are no problems with reading small text at 5 inches, everything looks sharp and the GPU doesn’t have to work overtime to push some absurd resolution. For such a screen size, this is just the right resolution.

Conclusion

All in all, I’d say this is a good phone, especially for it’s price. I won’t count the headphone jack issues against this phone because I honestly hope it’s just my unit which came with that problem. Except for that problem, though, I’m pleasantly surprised with the phone. Camera could be better, software could be too, but for the money you get a phone with a massive battery and a fair screen. There are probably phones with a better price/performance ratio in this sea of technology today, but Cubot made a really fair phone which I’d use without hesitation.

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2 Comments

2 Comments

  1. Hardi

    May 25, 2018 at 08:59

    Hi,

    I think the problem with the headphone jack is quite normal. I have the same problem. I changed to bluetooth but nevertheless it is not ok.

  2. Jose Luis Reyes

    Oct 2, 2018 at 21:13

    Hi folks. I got something to report about this model. I downloaded four apps from Google Play Store. Two were Device/System Maintenance apps. When I opened them at separate times, each time the phone would suddenly blackout, then re-start. Then…it went black…turned off. I tried to re-start it, but it never did. I had to return it. Note: None of this behavior was present before the extra apps were downloaded. The phone functioned superbly. So…does this mean that this phone, with it’s CPU MTK 6580 chip might be vulnerable to apps that are not pre-installed by CUBOT even though they are deemed “Google Play Safe”? Has this happened to anyone else that has this phone?

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HONOR 30S, featuring the new Kirin 820 5G chipset, launches in China

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Photo: Honor

During an online event last week, HONOR 30S, the first product in the HONOR 30 series, was officially announced for the Chinese Mainland market. HONOR 30S is the first 5G smartphone to be released in HONOR’s 2020 lineup, and is first to feature the brand new Kirin 820 SoC, bringing flagship-level performance and 5G capabilities to the Kirin 8 chipset series.

HONOR 30S also features a beautiful 3D effect on its back for the red, green and white colors. When held at different angles to catch the light, the curved glass back resembles a butterfly spreading its wings. Also available in black, the HONOR 30S starts at RMB2399 and will be available from major online stores in Chinese Mainland starting April 7.

Kirin 820 with leading 5G capabilities

Kirin 820 is the first 5G SoC in the Kirin 8 series, giving the HONOR 30S an excellent 5G connection experience, as well as supporting 2G/3G/4G/5G full-frequency, NSA/SA dual-mode, and 5G+4G dual-card dual-standby.

Performance-wise, the Kirin 820 CPU uses one large core (based on Cortex-A76), three medium cores (based on Cortex-A76), and four small cores (based on Cortex-A55), with a maximum dominant frequency of up to 2.36GHz. The combination of large and small cores are optimized for daily use, resulting in excellent power efficiency while giving enough power for demanding tasks, when needed.

The Kirin 820 GPU also brings better gaming performance than the Kirin 810. Equipped with the new Mali-G57 MC6 architecture, it features higher performance and better energy efficiency, and is further boosted by next-generation GPU Turbo and Kirin Gaming+ technologies.

Powered by Huawei’s latest NPU, the Kirin 820 has greatly improved AI computing power and delivers superior AI energy efficiency. According to the AI Benchmark test result, the HONOR 30S scored 60834 points in the AI Benchmark test, 73 percent higher than the HONOR 20S equipped with the Kirin 810.

HONOR 30S’ flagship image experience

The HONOR 30S is the first HONOR phone to be equipped with a 64-megapixel all-focus AI quad-camera module. Eschewing the use of hardware to increase pixel count, HONOR 30S instead features comprehensive and systematic improvements in chips, algorithms, optics, and sensors to bring a flagship imaging experience to users.

Kirin 820 Sports the same flagship Kirin ISP 5.0 as Kirin 990 for improved noise reduction and low-light shooting capabilities. The lens modules used in HONOR 30S include a 64-megapixel primary camera and an 8-megapixel 3x optical zoom lens. An 8-megapixel ultra-wide-angle lens and 2-megapixel macro lens complete the system, which covers all scenarios from 17- to 80mm.

The 64-megapixel main camera has an f/1.8 wide aperture, and outputs 16-megapixel images by default. The 8-megapixel optical zoom lens supports 3x optical zoom, 5x hybrid zoom, and 20x digital zoom so you can get in close to subjects. The 120° wide-angle lens is ideal for vast landscapes and buildings, while the 2-megapixel macro lens supports 4cm macro shooting, for a different view of the world. The HONOR 30S comes with a 1/1.7-inch ultra-large sensor that supports the quad Bayer algorithm, and also supports hand-held super night mode, making those tough low-light night shots a breeze.

The HONOR 30S is also an amazing videography device, supporting 4K 30fps video shooting, 32X (960 [email protected]) slow-motion, and 4K HD time-lapse shooting. The HONOR 30S also supports AIS five-axis image stabilization to ensure high-quality videos.

HONOR 30S’ display and design

The HONOR 30S comes with a 6.5-inch 20:9 screen, with a resolution of 2400 x 1800, screen brightness of 450 nits, and a typical contrast ratio of 1500:1. It features an NTSC color gamut of 96 percent and has a high screen-to-body ratio of 90.3 percent.

Giving speed and accuracy of fingerprint identification, the HONOR 30S is equipped with an extremely narrow side fingerprint unlock (2.4mm), which doubles as a power button. The design is more ergonomic and can be unlocked in 0.25s, with a success rate of up to 98 percent.

4000mAh battery and 40W fast charging

Even with the battery life challenge posed by the 5G high-speed network, the HONOR 30S can be used all day thanks to its 4000mAh battery. In addition, the HONOR 30S is certified by TUV Rheinland as a standard 40W fast charging product, and can be charged to 70 percent of its battery level in 30 minutes.

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XIAOMI ANNOUNCES THE GLOBAL LAUNCH OF ITS MI 10 SERIES: MI 10, MI 10 PRO AND MI 10 LITE 5G

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Photo: Xiaomi

Xiaomi’s video and 5G-forward flagship smartphone series debuts alongside five new ecosystem products for global markets

Global technology leader Xiaomi today launched the latest devices in its popular Mi smartphone lineup – Mi 10, Mi 10 Pro, and Mi 10 Lite 5G – alongside five new ecosystem products. For the first time ever, each device in Xiaomi’s new flagship line is 5G-ready out of the box, enabling the next generation in mobile connectivity. The new ecosystem products slated for Xiaomi’s global markets include Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV 4S 65”, Mi Air Purifier 3H, and Mi True Wireless Earphones 2.

Mi 10 Pro and Mi 10: Boasting Xiaomi’s most compelling all-round smartphone experience.

Creators’ Choice: quad camera setup with ultra-clear 108MP sensor captures the ultimate photo and video content

Mi 10 Pro brings photography and videography to the forefront with its impressive hardware setup and software features. Packed with an impressive 108MP primary sensor, Mi 10 Pro offers one of the biggest smartphone sensors currently on the market.

In addition to shooting ultra-clear 108MP shots, users can document scenes in full perspective, thanks to Mi 10 Pro’s 20MP ultra wide-angle lens. The device includes two dedicated telephoto lenses that cover a wide range of focal lengths: users can snap gorgeous portraits at 2x zoom, or faraway subjects up to 50x zoom with the OIS-stabilized ultra long-range zoom lens.

The main camera’s laser autofocus module, AI 2.0, Night mode 2.0, and dual-flash join forces to capture unrivaled details during daytime photography and brighter, clearer photos at night. Mi 10 Pro offers the world’s most compelling photography experience with a DxOMark score of 124, ranking #1 globally at launch.

When it comes to videography, Mi 10 Pro goes all in. Achieving a DxOMark video score of 104, Mi 10 Pro is the top-ranked device for videography. The device offers the industry-leading UHD 8K 30fps video recording feature to capture every moment in detail, while its unique video modes – including Portrait video, Color focus, ShootSteady, Vlog, and slow motion – allow users to easily create movie-grade content. Mi 10 Pro also offers a Pro mode with additional software options for those striving for a more professional video quality.

Mi 10 Pro

World’s best smartphone audio experience with symmetrical dual speakers

Leveraging best-in-class audio hardware, both Mi 10 Pro and Mi 10 sport a symmetrical dual speaker system on both the top and bottom. The setup involves two 1216 super-linear speakers and a 1.2cc/1.0cc-equivalent speaker chamber with up to 0.65mm/0.5mm speaker amplitude, respectively. Both devices have been specially tuned at every discrete volume level which assists in producing superior sound fidelity. These features come together to create an extraordinary and immersive smartphone audio experience, with Mi 10 Pro earning a DxOMark Audio score of 76, ranking #1 globally.

Introducing Xiaomi’s most elegant smartphone design with unmatched TrueColor Display

Beauty and functionality join forces to form Xiaomi’s most elegant smartphone design ever. Both Mi 10 Pro and Mi 10 sport a 3D curved front and back with smooth contoured edges and slim side bezels to enable the Mi series’ most comfortable in-hand feel yet. To ensure durability, both devices are outfitted with Corning® Gorilla® Glass 5 on both the front and back. Mi 10 Pro flaunts an anti-glare finish and frosted glass rear panel, while Mi 10 offers a gorgeous glossy back. Moreover, the devices’ specially designed discrete in-display front camera minimizes bezels and allows for more display area.

Featuring a dazzling 6.67” curved AMOLED edge-to-edge DotDisplay with TrueColor technology, Mi 10 Pro offers unparalleled color accuracy for serious creatives and casual consumers alike with a JNCD <0.55 and △E <1.1. This new generation display technology yields higher brightness (up to 1200nit maximum brightness) and better power efficiency over its predecessor, while a 90Hz SmoothSync display provides fast and fluid screen response for a stutter-free experience.

All in all, Mi 10 Pro and Mi 10 deliver Xiaomi’s most pleasant display ever. Dual brightness sensors offer accurate brightness detection, while various brightness modes ensure ultimate eye comfort. In fact, both devices are TÜV Rheinland low blue-light certified, and verified by HDR10+ for their vivid visual experience.

Mi 10

Leading performance and speed with Snapdragon™ 865 + LPDDR5 + UFS 3.0

Mi 10 Pro and Mi 10 feature the latest 5G-enabled flagship Qualcomm® Snapdragon™ 865 5G Mobile Platform. Enhancing CPU, GPU, AI performance and the overall user experience, the 7nm chipset features a maximum clock speed of 2.84GHz with the new Kyro™ 585 based on the ARM Cortex-A77 architecture, and also touts improvements in power-efficiency. The powerful chipset is accompanied by ultra high-speed RAM and storage combinations – LPDDR5 and UFS3.0, offering exceptional write-read data and powerful computing capabilities.

Moreover, the devices boast LiquidCool 2.0 – an advanced cooling system consisting of a large vapor chamber, as well as multi-layer graphite and graphene stacks that dissipates heat generated during long-term use to ensure peak performance. This robust overall hardware setup earned Mi 10 Pro a compelling AnTuTu benchmark score of 602,660.

Catering to the increasing demand for high speed content consumption in the 5G era, Mi 10 Pro and Mi 10 not only offer 5G network connection, but also support 5G MultiLink for simultaneous connection to three networks (2.4G/5G Wi-Fi and mobile data) at once for quick connection switching. Additionally, both devices feature Wi-Fi 6 support, the most advanced Wi-Fi standard currently available. This significantly increases the upload and download speed, while reducing network congestion when connected to multiple devices.

Wireless charging-enabled high capacity batteries team up with ultra-realistic haptic feedback systems for the ultimate smartphone experience

Under the hood, Mi 10 Pro packs an ultra-high-capacity 4500mAh battery that enables a triple fast charging experience with 50W wired charging, 30W wireless charging, and reverse wireless charging. Mi 10 sports a 4,780mAh battery and offers 30W wired and wireless charging, as well as reverse wireless charging.

Mi 10 Pro and Mi 10’s ultra-realistic vibration system delivers crisper, more realistic haptic feedback than ever before with 150 different vibration options. These updated haptics improve acceleration strength and consistency, and provide sophisticated vibration for the user.

Mi 10 Pro and Mi 10 also offer multifunctional NFC and IR blaster for daily access of swift payment transactions and quick remote control of home appliances.

Mi 10 Pro and Mi 10 Quick Specs:

Mi 10 Pro is available in two colors, Alpine White and Solstice Grey, in 8GB+256GB at €999. Meanwhile, Mi 10 has two variants 8GB+128GB and 8GB+256GB, in Twilight Grey and Coral Green, starting at €799 and €899 respectively.

Introducing 5G to everyone – the brand-new Mi 10 Lite 5G

In an effort to make the endless possibilities of 5G accessible to every user, Xiaomi unveiled an additional member to the Mi 10 family during today’s launch – Mi 10 Lite 5G.

Inheriting the flagship screen and camera offerings from the Mi 10 series, Mi 10 Lite 5G features a 48MP AI quad-camera setting and a 6.57’’ AMOLED TrueColor display with optimized color accuracy. Paired with incredible photography and videography features, such as Night mode 2.0, AI Dynamic Skyscaping, and Vlog mode, Mi 10 Lite 5G allows users to create stunning static and video content with top-notch visual performance.

Featuring a Qualcomm®️ Snapdragon™ 765G and an integrated X52 modem, Mi 10 Lite 5G offers blazing 5G connectivity to power even the most hyper-connected lifestyle. With its Kyro™ 475 chip processor, stellar RAM and storage combo, LPDDR4X and UFS 2.1, Mi 10 Lite 5G ensures a powerful computing performance and efficient operating system.

Mi 10 Lite 5G packs a 4,160mAh large battery and up to 20W fast charge for all-day use, as well as QC3.5 and FFC support.

Mi 10 Lite 5G will be available for purchase starting at €349 in May.

Advanced technology sets new ecosystem devices apart: Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV, Mi Air Purifier 3H and Mi True Wireless Earphones 2

Mi AIoT Router AX3600: Leading the next generation of network speed, Mi AIoT Router AX3600 is Xiaomi’s first Wi-Fi 6 enabled router, offering the latest wireless connectivity standards. It sports a dedicated AIoT antenna and Wi-Fi chip, allowing for automatic discovery of IOT devices and easy pairing with one-click configuration. It also supports connecting up to 248 devices simultaneously. Mi AIoT Router AX3600 will be available soon for €119.99.

Mi AIoT Router AC2350: Mi AIoT Router AC2350 is the Wi-Fi 5 variant of Mi AIoT Router AX3600 and supports up to 128 devices. Featuring Wi-Fi speed up to 2183Mbps, the device’s seven external power amplifiers ensures great coverage and stable connection. Mi AIoT Router AX2350 will be available soon for €49.99.

Aside from the two routers, Xiaomi also introduced an array of ecosystem products armed with advanced technology that sets them apart from other products on the market. These offerings include:

Mi TV 4S 65’’: Boasting a truly cinematic experience, Mi TV 4S 65’’ offers best-in-class picture quality with 4K and HDR10+, along with superior sound quality via DTS-HD and Dolby Audio support. Featuring a variety of content providers including Netflix, YouTube, Prime Video, and more, viewers will enjoy an extensive library of entertainment options. Additional apps can be downloaded from the Google Play Store for even more content options, and users can take advantage of convenient features such as Chromecast and Google Assistant.

Priced at €549, Mi TV 4S 65’’ will be available for purchase this June at Authorized Mi Stores.

Mi Air Purifier 3H: Featuring a significantly improved purification performance, the newly released Mi Air Purifier 3H offers an upgraded CADR of 380m2 which efficiently covers up to 45m2 of space. It also sports a true HEPA filter that eliminates 99.97% of micro-particles and an OLED touch display that shows real-time air quality and allows users to manually adjust settings. Mi Air Purifier 3H can also be controlled via the Mi Home App and is compatible with Google Assistant and Amazon Alexa.

Mi Air Purifier 3H will be available soon, starting at €179.99.

Mi True Wireless Earphones 2: The brand new Mi True Wireless Earphones 2 offer a premium sound experience with amplified bass and noise cancellation technology (ENC). Boasting Bluetooth 5.0, the new and improved earphones allow for a faster and more stabilized signal transmission. Users will enjoy the simplified experience with a pop-up pairing function, automatic detection for device in/off ear status, and a quick double-tap function to access music or voice assistant.

Mi True Wireless Earphones 2 will be available starting at €79.99.

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XIAOMI INTRODUCES THE MOST ACCESSIBLE SNAPDRAGON 865 SMARTPHONES – REDMI K30 PRO AND REDMI K30 PRO ZOOM EDITION

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Photo: Xiaomi

Global technology leader Xiaomi today unveiled its latest additions to the Redmi K30 line – the Redmi K30 Pro and Redmi K30 Pro Zoom Edition. The new Redmi flagship smartphones introduce an array of new and powerful configurations, which include the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1. The new lineup aims to better your viewing and photo-taking experience with the Samsung AMOLED full-screen display with a pop-up camera and a rear camera setup with up to 3x optical zoom and dual optical image stabilization (OIS).

Along with the new smartphones, two brand new Redmi ecosystem products were also announced – Redmi AI Speaker Play and Redmi Smart TV Max 98”. Both of these devices offer revolutionary viewing experiences with exceptional displays, with XiaoAi AI assistant support in the connected smart home era.

A performance beast featuring Snapdragon™ 865 and industry-leading storage combo

The new Redmi K30 Pro packs a whole bunch of performance upgrades, which includes the Qualcomm® Snapdragon™ 865, LPDDR5, and UFS 3.1 flash storage while retaining all of the flagship features from the Redmi K30 line.

Featuring the flagship Qualcomm® Snapdragon™ 865 processor, Redmi K30 Pro boasts a 20% performance boost compared to its predecessor. Built on the newest ARM Cortex-A77 microarchitecture and with the 7nm process, it ensures that the CPU operates on high power efficiency, regardless of the core size.

To ensure that it delivers an uncompromised experience, it comes paired with the top-of-the-line LPDDR5 and the latest UFS 3.1 flash storage. It continues to push the limits by supporting Turbo Write technology, bringing the sequential write speed to a maximum 777MB/s. With this, users can now effortlessly copy, compress, and download files at lightning speed. The LPDDR5 achieves a maximum pin speed of 5,500Mbps, while maintaining a lower power consumption compared to the previous generation.

Redmi K30 Pro is made for the gaming enthusiasts in mind, with a massive 3,435mm² vapor chamber (VC) cooling system, a large multi-layer graphite, and 9 built-in temperature sensors. It intelligently predicts and controls its internal temperature, ensuring sustained peak performance even when you are playing games for long hours.

A true, immersive display with pop-up selfie camera

Redmi K30 Pro is made to impress with its ultimate full-screen experience. It features a pop-up selfie camera and ultra-slim bezels to achieve an incredible 92.7% screen-to-body ratio. The pop-up selfie camera pops up almost with no lag time – in mere 0.58 seconds – allowing users to switch between the front and rear camera effortlessly.

While it is equipped with an AMOLED full-screen display and a high 5,000,000:1 contrast ratio with 1200-nit peak brightness, it also has built-in light sensors on both the front and rear to precisely detect ambient light conditions. It then calibrates the screen brightness to ensure a comfortable viewing experience, even in backlit situations.

The display is also certified by German’s TÜV Rheinland, guaranteeing eye comfort even after prolonged use.

An amazing camera experience with 3x optical zoom and dual OIS

Redmi K30 Pro takes on a symmetrical quad camera setup, with the main camera using the 1/1.7-inch large Sony IMX686 sensor, allowing a direct output of 9248 x 6944 high-resolution images.

Redmi K30 Pro Zoom Edition is the first Redmi phone to adopt a 3x optical zoom lens and allows up to 30x digital zoom. The 64MP ultra high-resolution main camera and 3x telephoto lens are both equipped with 4-axis optical image stabilization (OIS), dramatically improving the quality of your photos, especially under low-light conditions.

Redmi K30 Pro also sports a special macro camera lens – and at present – the only telephoto macro lens in the market. This 5MP telephoto macro lens boasts a 50mm focal length that is comparable to macro lenses found in ordinary cameras and offers 2x magnification macro photography, making it the only “true macro” lens currently available in the smartphone industry.

A complete flagship smartphone experience with the most beloved features

Redmi K30 Pro is designed without the bells and whistles while offering a true, flagship user experience. Despite the complex pop-up camera structure and the “sandwich” motherboard, the sound quality has not been compromised with a 1216 linear speaker.

Made with gaming enthusiasts in mind, the Redmi K30 Pro comes with the 3.5mm headphone jack with High-Res Audio certification. It has also passed stringent tests certifying its gaming core gaming capabilities.

The Redmi flagship also includes all of the fan favorites – the linear motor, infrared remote control, and a subtle notification light feature.

Starting from March 27, Redmi K30 Pro will be available for purchase in three variants: 6GB+128GB, 8GB+128GB, and 8GB+256GB, priced at RMB 2,999, RMB 3,399 and RMB 3,699 respectively.

Redmi K30 Pro Zoom Edition that features a 3x optical zoom and dual OIS will be available in two variants: 8GB+128GB and 8GB+235GB at RMB 3,799 and RMB 3,999 respectively.

Redmi Smart Display 8”: Kick-starting a new smart screen era

The newly released Redmi Smart Display 8’’ features a massive 8-inch high-resolution screen with a 178° ultra-wide viewing angle, ensuring comfortable use of the device in every way. Also equipped with a built-in camera and the third-generation XiaoAi AI assistant, Redmi Smart Display 8’’ can serve as a hub to IoT products, allowing users to easily control their smart home devices such as security camera and smart doorbell through the giant touchscreen, voice command, or even hand gestures. Redmi Smart Display 8’’ also comes with a built-in Bluetooth Mesh gateway to connect Bluetooth-equipped devices in one simple click.

Priced at RMB 349, Redmi Smart Display 8’’ will be available for crowdfunding on Xiaomi official channels in Mainland China from March 27.

Redmi Smart TV Max 98”: Bringing home the big screen experience

Introducing a truly immersive home cinema experience, Redmi released a brand-new TV variant with a gigantic 98-inch display that exceeds the size of a single bed. Comes with a 4K high-resolution display, and up to 85% NTSC color spectrum, Redmi Smart TV Max 98’’ delivers unparalleled visual performance in the most precise way. It also leverages the local dimming technology to achieve a 140000:1 high contrast ratio, and the MEMC technology to ensure smooth and clear motion picture playback.

Enabled with XiaoAi AI assistant, users can easily search movies and even control IoT devices through Redmi Smart TV Max 98” using voice command. The device also sports Xiaomi’s own PatchWall system which provides personalized content by learning users’ habits through AI technology.

Priced at RMB 19,999, Redmi Smart TV Max 98” will be available for purchase from all official Xiaomi channels in Mainland China from April 6.

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